BA in Communication — Strategic Communication Emphasis

Students majoring in communication must maintain a 2.500 grade point average (overall and in the major), complete a minimum of 40 credit hours in communication, including 21 credit hours in the communication core, and submit a portfolio of their work during their senior year — see Portfolio Requirement. At least 18 credit hours must be in either a structured or an open emphasis area.

Communication Core Courses
COMM 130Communication & Society3
or COMM 190 Introduction to Human Communication
COMM 301Writing for the Mass Audience3
COMM 325Speaking in Business and the Professions3
COMM 535Communication Analysis and Criticism3
COMM 305Visual Technologies3
or COMM 306 Introduction to Multimedia
Select two of the following:6
Communication Research and Inquiry
Communication Law and Responsibility
Historical and Theoretical Issues in Communication
Strategic Communication Emphasis Courses
Select one of the following (foundation cluster):3
Persuasion
Teamwork, Leadership and Group Communication
Strategic Communication in Organizations
Select one of the following (interpersonal communication cluster):3
Interpersonal Communication
Nonverbal Communication
Select one of the following (organizational communication cluster):3
Issues in Corporate Communication
Communication Training and Development
Select one of the following (public affairs cluster):3
Argumentation & Advocacy
Public Information Writing
Select one of the following or two courses that combine for three credit hours from the following (practicum):3
Debate & Forensics
Cooperative Education
Communication Practicum
Studio B: Live Television News
Communication Internship
Select one additional course in consultation with advisor (elective)3
Total Credit Hours39