BA in Communication - Strategic Communication Emphasis

Program Requirements

A minimum total of 120 credit hours is required for the BA in communication - strategic communication emphasis. Students majoring in communication must maintain a 2.500 grade point average (overall and in the major) and complete a minimum of 39 credit hours in communication, including 21 credit hours in the communication core. At least 18 credit hours must be in the following structured emphasis area. In addition to meeting the requirements of the WSU General Education Program and the requirements of Fairmount College of Liberal Arts and Sciences, students in the BA in communication - strategic communication emphasis must take the following courses:

Course Title Hours
Communication Core Courses
COMM 130Communication and Society3
or COMM 190 Introduction to Human Communication
COMM 301Writing for the Mass Audience3
COMM 325Speaking in Business and the Professions3
COMM 535Communication Analysis and Criticism3
COMM 305Visual Technologies3
or COMM 306 Introduction to Multimedia
Select two of the following:6
Communication Research and Inquiry
Communication Law and Responsibility
Historical and Theoretical Issues in Communication
Strategic Communication Emphasis Courses
Select five of the following:15
Interpersonal Communication
Nonverbal Communication
Argumentation and Advocacy
Introduction to Film Studies
Teamwork, Leadership and Group Communication
International and Intercultural Communication
Public Information Writing
Strategic Communication in Organizations
Issues in Corporate Communication
Seminar in Communication
Seminar in Communication
Elective
Select one additional course in consultation with an advisor3
Total Credit Hours39

Applied Learning

Students in the BA in communication - strategic communication are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing COMM 481 Cooperative Education, COMM 481N Internship or COMM 662T Shocker Ad Lab.