BBA - Marketing

Department of Marketing

Required Courses
MKT 403Marketing Research3
MKT 405Consumer Behavior3
MKT 609Marketing Programs3
Directed Electives
Select 6 credit hours from the following:6
Retail Management
Marketing for Service and Nonprofit Organizations
International Marketing
Promotion Management
Selling and Sales Force Management
Approved Electives
Electives — 6 credit hours from the following:6
Persuasion
Nonverbal Communication
Speaking in Business and the Professions
Growing and Managing an Entrepreneurial Firm
New Venture Development
Seminar in New Product and Technology Development
Fundamentals of Human Resource Management
Leading and Motivating
Building Effective Work Teams
Making Effective Decisions
Cooperative Education
Total Credit Hours21

Marketing Emphasis in Real Estate

Required Courses
MKT 403Marketing Research3
MKT 405Consumer Behavior3
MKT 609Marketing Programs3
RE 310Principles of Real Estate3
Select one of the following:
MKT 607Promotion Management3
or MKT 608 Selling and Sales Force Management
Electives
Select 9 credit hours of upper-division (300 or above) real estate courses 19
Total Credit Hours24
1

 No more than 3 credit hours of RE 481 may be used to satisfy the elective component of this degree.

Majors in marketing or marketing emphasis in real estate must complete MKT 300 with a C+ or better to continue in the major.