BA in Communication - Integrated Marketing Communication Emphasis
Program Requirements
A minimum total of 120 credit hours is required for the BA in communication - integrated marketing communication emphasis. Students majoring in communication must maintain a 2.500 grade point average (overall and in the major), complete a minimum of 42 credit hours in communication, including 12 credit hours in the communication core. At least 30 credit hours must be in the following structured emphasis area. In addition to meeting the requirements of the WSU General Education Program and the requirements of Fairmount College Liberal Arts and Sciences, students in the BA in communication - integrated marketing communication emphasis must take the following courses:
| Course | Title | Hours |
|---|---|---|
| Communication Core Courses | ||
| COMM 301 | Writing for the Mass Audience | 3 |
| COMM 305 | Visual Technologies | 3 |
| COMM 306 | Introduction to Multimedia | 3 |
| COMM 535 | Communication Analysis and Criticism | 3 |
| Integrated Marketing Communications Emphasis Courses | ||
| COMM 324 | Integrated Marketing Communication | 3 |
| COMM 450 | Integrated Marketing Communication Strategy | 3 |
| COMM 626 | Integrated Marketing Communications Campaigns | 3 |
| Take two of the following three | 6 | |
| Public Information Writing | ||
| Advertising Copywriting | ||
| Shocker Ad Lab | ||
| Take one of the following | 3 | |
| Communication Research and Inquiry | ||
| Media Analytics and Audience Behavior | ||
| COMM 325 | Speaking in Business and the Professions | 3 |
| COMM 631 | Historical and Theoretical Issues in Communication | 3 |
| Select 6 credit hours of upper-division communication elective credit | 6 | |
| Total Credit Hours | 42 | |
Applied Learning
Students in the BA in communication - integrated marketing communication program are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing COMM 626 Integrated Marketing Communications Campaigns.