BA in Communication - Integrated Marketing Communication Emphasis

Program Requirements

A minimum total of 120 credit hours is required for the BA in communication - integrated marketing communication emphasis. Students majoring in communication must maintain a 2.500 grade point average (overall and in the major), complete a minimum of 39 credit hours in communication, including 21 credit hours in the communication core. At least 18 credit hours must be in the following structured emphasis area. Students must also complete MKT 300 and MKT 405. In addition to meeting the requirements of the WSU General Education Program and the requirements of Fairmount College Liberal Arts and Sciences, students in the BA in communication - integrated marketing communication emphasis must take the following courses:

Course Title Hours
Communication Core Courses
COMM 130Communication and Society3
or COMM 190 Introduction to Human Communication
COMM 301Writing for the Mass Audience3
COMM 325Speaking in Business and the Professions3
COMM 535Communication Analysis and Criticism3
COMM 305Visual Technologies3
or COMM 306 Introduction to Multimedia
Select two of the following:6
Communication Research and Inquiry
Communication Law and Responsibility
Historical and Theoretical Issues in Communication
Integrated Marketing Communications Emphasis Courses
COMM 324Integrated Marketing Communication3
COMM 450Integrated Marketing Communication Strategy3
COMM 502Public Information Writing3
COMM 525Advertising Copywriting3
Select 3 credit hours of upper-division communication elective credit3
COMM 626Integrated Marketing Communications Campaigns3
MKT 300Marketing3
MKT 405Consumer Behavior3
Total Credit Hours45

Applied Learning

Students in the BA in communication - integrated marketing communication program are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing COMM 626 Integrated Marketing Communications Campaigns.