BA in Communication - Integrated Marketing Communication Emphasis

Program Requirements

A minimum total of 120 credit hours is required for the BA in communication - integrated marketing communication emphasis. Students majoring in communication must maintain a 2.500 grade point average (overall and in the major), complete a minimum of 42 credit hours in communication, including 12 credit hours in the communication core. At least 30 credit hours must be in the following structured emphasis area. In addition to meeting the requirements of the WSU General Education Program and the requirements of Fairmount College Liberal Arts and Sciences, students in the BA in communication - integrated marketing communication emphasis must take the following courses:

Course Title Hours
Communication Core Courses
COMM 301Writing for the Mass Audience3
COMM 305Visual Technologies3
COMM 306Introduction to Multimedia3
COMM 535Communication Analysis and Criticism3
Integrated Marketing Communications Emphasis Courses
COMM 324Integrated Marketing Communication3
COMM 450Integrated Marketing Communication Strategy3
COMM 626Integrated Marketing Communications Campaigns3
Take two of the following three6
Public Information Writing
Advertising Copywriting
Shocker Ad Lab
Take one of the following3
Communication Research and Inquiry
Media Analytics and Audience Behavior
COMM 325Speaking in Business and the Professions3
COMM 631Historical and Theoretical Issues in Communication3
Select 6 credit hours of upper-division communication elective credit6
Total Credit Hours42

Applied Learning

Students in the BA in communication - integrated marketing communication program are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing COMM 626 Integrated Marketing Communications Campaigns.