ENTR - Entrepreneurship
Courses numbered 500 to 799 = undergraduate/graduate. (Individual courses may be limited to undergraduate students only.) Courses numbered 800 to 999 = graduate.
ENTR 605. Technology Entrepreneurship (3).
The innovative transformation of ideas and technical knowledge (intellectual property) into commercially useful applications is a key driver of economic development. Students are immersed in the process of moving intellectual property from mind to market. Technology commercialization concepts, tools and techniques are applied to active technologies from university research, students, community and national research lab sources. Students evaluate the potential for intellectual property to be the basis for a startup enterprise or licensed to an existing business. Prerequisite: junior standing.
ENTR 608. Selling and Sales Force Management (3).
Cross-listed as MKT 608. Analysis of current behavioral concepts of personal selling and the problems and policies involved in managing a sales force. Prerequisites: MKT 300 with a grade of C+ (2.300) or better, MKT 405.
ENTR 620. Growing and Managing an Entrepreneurial Firm (3).
Focuses on the organization, operation, marketing and financial management of an ongoing entrepreneurial firm. Emphasizes the strategic management of growth associated with a rapidly changing business, as distinguished from small business management, which could include small enterprise units that are static. Teaches the practical aspects of managing a growing business on a day-to-day basis. Practical application to intrapreneurship, such as growing a division or department within a larger organization. For undergraduate credit only. Prerequisites: ENTR 310, and junior standing.
ENTR 668. New Venture Development (3).
Emphasizes the development of a comprehensive business plan around a unique product or service idea that satisfies a customer need or solves a customer problem. Focuses on conceptualizing a value proposition and business model for a new venture and validating each with customers and industry experts. Financial and organizational principles associated with entrepreneurial finance including financial structuring of the firm, pro forma development of financial statements, and the capitalization of the firm are also examined. Provides opportunity to pitch and present one's business concept and plan as well as to learn how to evaluate the business ideas of others. For undergraduate students only. Prerequisites: ENTR 440, 455, senior standing.
ENTR 690. Special Topics in Entrepreneurship (1-3).
Advanced course with in-depth study of emerging topics in entrepreneurship. Repeatable with instructor's consent. Prerequisites: ENTR 310, junior standing or instructor's consent, advanced standing.
ENTR 690W. Study Abroad in France A (2-3).
This course establishes a foundation of entrepreneurship fundamentals and small business management principles. We will discuss the steps, principles, and methods associated with the venture creation process and how to generate and evaluate good business ideas, and develop those ideas in ways that are attractive to business partners and investors.
ENTR 705. Technology Entrepreneurship (3).
Students explore issues surrounding the transformation of knowledge into commercially useful products, services and viable businesses. Course employs a hands-on experiential approach using current active technologies from the university, community or national research laboratories. Market validation, opportunity recognition, intellectual property protection (patents, copyright, trade secrets) and valuation are core learning elements employed in the commercial-potential evaluation process. Evaluation documents produced in the course are provided to intellectual property owners to aid moving a technology into commercial markets. Prerequisite: junior standing.
ENTR 706. Seminar in New Product and Technology Development (3).
Cross-listed as MKT 706. Provides a form to the function of idea commercialization. Examines the product development practices of successful, innovative companies and focuses on how customer needs can be translated into products and innovations. Students explore idea generation, market validation, prototype development, product concept testing, product launch strategies, post launch product evaluation, and managing innovative teams. Students apply learning through developing and testing a product idea that solves a customer problem.
ENTR 750. Workshop in Entrepreneurship (1-4).
Prerequisite: junior standing.
ENTR 855. Entrepreneurial Finance Seminar (3).
Looks in depth at the financial side of starting, maintaining and (perhaps) ultimately, exiting a small and/or new business venture. Begins with an overview of the entrepreneurial process, highlighting the importance of finance in the many facets of running a business. Topics include: the measure and evaluation of financial performance, consideration of the various sources of capital available to companies, valuation of business ventures and associated securities laws, venture capital, and the options available for exiting a business.
ENTR 865. Entrepreneurship, Creativity & Innovation (3).
Students learn how to use their unique mix of knowledge, talents, skills, abilities and resources to develop a value proposition for potential customers. Course has two major components. The first is ideation. Initially, it focuses on identifying problems and developing solutions. This requires students to improve their creative problem solving skills. Students then learn how to systematically evaluate business ideas and develop functional business models. Students interact with MID faculty, other students, creative professionals and entrepreneurs in a seminar format.
ENTR 890. Seminar Special Topics (1-3).
Repeatable with instructor's consent.
ENTR 891. Directed Studies (1-5).
Prerequisite: instructor's consent.