Minor in Marketing
Program Requirements
All minors must contain at least 3 unduplicated credit hours.
A minor in marketing is available to any student whose major field or area of emphasis is outside of marketing. A minor in marketing consists of:
| Course | Title | Hours |
|---|---|---|
| MKT 300 | Marketing | 3 |
| MKT 405 | Consumer Behavior | 3 |
| Select 9 credit hours of upper-division marketing courses from the following | 9 | |
| Marketing Research | ||
| Innovations in Retailing | ||
| Mastering the Service Experience: Blueprinting Service Success | ||
| International Marketing | ||
| Brand Planning and Promotion | ||
| Selling and Sales Force Management | ||
| Strategic Marketing Management | ||
| Total Credit Hours | 15 | |
Minors in marketing must complete MKT 300 with a C+ or better to continue in the minor. Co-op credits may not be counted toward the minor. At least 9 credit hours must be taken at WSU with a minor GPA of 2.250 or better.