Minor in Marketing

Program Requirements

All minors must contain at least 3 unduplicated credit hours.

A minor in marketing is available to any student whose major field or area of emphasis is outside of marketing. A minor in marketing consists of:

Course Title Hours
MKT 300Marketing3
MKT 405Consumer Behavior3
Select 9 credit hours of upper-division marketing courses from the following9
Marketing Research
Innovations in Retailing
Mastering the Service Experience: Blueprinting Service Success
International Marketing
Brand Planning and Promotion
Selling and Sales Force Management
Strategic Marketing Management
Total Credit Hours15

Minors in marketing must complete MKT 300 with a C+ or better to continue in the minor. Co-op credits may not be counted toward the minor. At least 9 credit hours must be taken at WSU with a minor GPA of 2.250 or better.