MBA - Marketing Concentration


Admission to the MBA program is granted to students who show high promise of success in postgraduate business study and who hold bachelor’s degrees from regionally accredited institutions.

Previous academic training in business is not required for admission to the MBA program. Students may have backgrounds in such diverse fields as engineering, liberal arts, education and health related areas. The specific content of a student’s previous education is less important than the evidence that the student has sound scholarship, strong personal motivation, and the ability to develop the skills necessary to assume positions of leadership.

Admission decisions are based on the following:

  1. Graduate Management Admission Test/Graduate Record Examination (GMAT/GRE) scores — overall score and component (i.e., verbal, quantitative and analytical writing) scores are evaluated. The GMAT/GRE must have been taken within the last six years;1
  2. Personal Goals essay that clearly articulates the applicant’s reasons for seeking admission (500 words maximum);
  3. Two reference forms completed by faculty, employer or suitable referee;
  4. Current resume (career-based work experience is desirable but not required); and
  5. International students are required to have a minimum score of 570 (paper-based), or 88 (internet-based) on the Test of English as a Foreign Language, or an overall band score of 7.0 on the IELTS, or a score of 65 on the PTE-Academic.

Final admission of qualified applicants may be based on space available in the MBA program.

Applications for degree admission are reviewed twice a year, in the fall and spring. Deadlines for submitting applications to the Graduate School are July 1 for consideration for fall admission and December 1 for spring admission. International applicants living outside the United States must submit their applications by April 1 for fall admission consideration and August 1 for spring admission consideration. Applicants who apply after these deadlines are considered in the order in which their completed application materials are received.


GMAT exceptions:

  • Three years or more of managerial work experience, evaluated by the Office of Graduate Studies in Business; or
  • WSU graduate with a GPA of 3.500 or higher in the last 60 credit hours; or
  • Business degree from an AACSB accredited school and a GPA of 3.500 or higher in the last 60 credit hours; or
  • A U.S. master’s degree or equivalent.

Advanced Standing

Students with strong backgrounds in business administration may be granted advanced standing in the MBA program through equivalent credit for background preparatory courses for which a minimum grade of C was received in an undergraduate or graduate program. Most students entitled to such credit hold bachelor’s degrees in business administration from accredited institutions.

Students may be granted equivalent credit for any or all of the preparatory courses, depending on the depth of their undergraduate or previous graduate preparation. The MBA program may consist of as few as 36 credit hours for students who have no deficiencies in prerequisites and who receive equivalent credit for all of the background fundamentals.

Students Not Receiving Advanced Standing

Students with bachelor’s degrees in non­business fields usually will not have backgrounds warranting the granting of advanced standing through equivalency credit. There are some exceptions. Some students, for example, may have had enough coursework in economics or statistics to be granted credit for these courses. Determination regarding equivalency credit will be made following admission to the program. A minimum grade of C (2.000) or better is required for the prerequisites MATH 144 and ECON 231.

MBA Course Prerequisites

Course Title Hours
Prerequisites 1
Business Calculus
Introductory Business Statistics
Preparatory Courses 2
Fundamentals of Accounting
Fundamentals of Finance
Marketing Basics
Management Basics
Analysis of Macro-Economic Theory
Analysis of Micro-Economic Theory

These courses are to be taken only if a specific deficiency exists.


With approval of the program director, equivalent credit may be granted for courses of equal content taken in an undergraduate or graduate program. See Advanced Standing section above.

MBA — Marketing

The MBA marketing concentration provides students with specialized knowledge necessary to understand organizational marketing issues. The curriculum blends theory with applied business practices to enlighten students to the issues and challenges faced in creating and managing a customer oriented marketing function. Specific emphasis is placed on the importance of gathering and analyzing marketing intelligence and creating an understanding of the organization's customers and competitive environment, and developing appropriate marketing initiatives. Advanced courses typically involve cases and/or applied learning projects.

The following is a list of the required courses in common with the general MBA degree:

Course Title Hours
Required Courses for All MBA Degrees
MGMT 803Business Decision Making and Analysis (taken within first two semesters of admission)3
or MKT 803 Marketing Analysis
BLAW 810Law and Ethics for Business3
FIN 850Managerial Finance3
MGMT 862Organizational Behavior3
MGMT 885Advanced Strategic Management3
Required for Concentration
ECON 804Managerial Economics (taken within the first year)3
ACCT 801Managerial Accounting3
MKT 801Marketing Management3
DS 850Operations Management3
MIS 874Management Information Systems3
MKT 805Consumer Decision-Making Process3
MKT 890Seminar in Special Topics3
Total Credit Hours36

Applied Learning

Students in the MBA program are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing two core graduate courses: MKT 803/ MGMT 803 and MIS 874. These courses provide opportunities to gain applied learning experiences through projects.