BBA - Marketing Emphasis in Digital Marketing

Program Requirements

This program provides marketing students an opportunity to gain specialized experience and skills in the area of digital marketing. Courses provide study in the areas of social media marketing, website strategy/development, content marketing and brand strategy in the online environment.

A minimum total of 120 credit hours is required for the Bachelor of Business Administration (BBA) in marketing emphasis in digital marketing. In addition to meeting the requirements of the WSU General Education Program and the requirements for all BBA programs set by the W. Frank Barton School of Business, candidates for the BBA in marketing emphasis in digital marketing must satisfy the following requirements of the curricular major:

Course Title Hours
General Education
Select courses to meet General Education requirements 134-35
College Requirements 2
Bachelor of Business Administration Core Requirements27
Advanced Standing Requirements23-25
Marketing Emphasis in Digital Marketing Major
MKT 403Marketing Research3
or MKT 690M Data-Driven Metrics for Modern Marketing
MKT 405Consumer Behavior3
MKT 609Strategic Marketing Management3
MKT 690JSocial Media Marketing3
MKT 710Digital Marketing3
MKT 750BWebsite Strategy and Development3
Major Electives
Select one of the following courses3
Brand Planning and Promotion
Advanced Topics in Marketing and Technology
Digital Entrepreneurship
Open Electives
Select enough electives to reach 120 credit hours12-15
Total Credit Hours120

Required major courses may also count towards General Education requirements. Students will need to select additional electives to reach 120 credit hours required for graduation with assistance from an advisor.


See the Bachelor of Business Administration page of the catalog for a full explanation of these college requirements.

Majors in marketing or marketing emphasis in digital marketing must complete MKT 300 with a C+ or better to continue in the major.

Applied Learning

Students in the BBA - marketing emphasis in digital marketing are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing the coursework and the applied research project assigned in  MKT 609 Strategic Marketing Management.