BBA - Marketing Emphasis in Real Estate
Program Requirements
A minimum total of 120 credit hours is required for the Bachelor of Business Administration (BBA) in marketing emphasis in real estate. In addition to meeting the requirements of the WSU General Education Program and the requirements for all BBA programs set by the W. Frank Barton School of Business, candidates for the BBA in marketing emphasis in real estate must satisfy the following requirements of the curricular major:
| Course | Title | Hours |
|---|---|---|
| General Education | ||
| Select courses to meeting General Education requirements 1 | 34-35 | |
| College Requirements 2 | ||
| Bachelor of Business Administration Core Requirements | 27 | |
| Advanced Standing Requirements | 23-25 | |
| Marketing Emphasis in Real Estate Major | ||
| MKT 403 | Marketing Research | 3 |
| MKT 405 | Consumer Behavior | 3 |
| MKT 609 | Strategic Marketing Management | 3 |
| RE 310 | Principles of Real Estate | 3 |
| Select one of the following: | ||
| MKT 607 | Brand Planning and Promotion | 3 |
| or MKT 608 | Selling and Sales Force Management | |
| Major Electives | ||
| Select 9 credit hours of upper-division (300 or above) real estate courses 3 | 9 | |
| Open Electives | ||
| Select enough electives to reach 120 credit hours | 9-12 | |
| Total Credit Hours | 120 | |
- 1
Required major courses may also count towards General Education requirements. Students will need to select additional electives to reach 120 credit hours required for graduation with assistance from an advisor.
- 2
See the Bachelor of Business Administration page of the catalog for a full explanation of these college requirements.
- 3
RE 481/ RE 481N may not be used to satisfy the elective component of this degree.
Majors in marketing or marketing emphasis in real estate must complete MKT 300 with a C+ or better to continue in the major.
Applied Learning
Students in the BBA - marketing emphasis in real estate program are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing the coursework and the applied research project assigned in MKT 609 Strategic Marketing Management.