BBA - Marketing Emphasis in Real Estate

Program Requirements 

A minimum total of 120 credit hours is required for the Bachelor of Business Administration (BBA) in marketing emphasis in real estate. In addition to meeting the requirements of the WSU General Education Program and the requirements for all BBA programs set by the W. Frank Barton School of Business, candidates for the BBA in marketing emphasis in real estate must satisfy the following requirements of the curricular major:

Course Title Hours
General Education
Select courses to meeting General Education requirements 134-35
College Requirements 2
Bachelor of Business Administration Core Requirements27
Advanced Standing Requirements23-25
Marketing Emphasis in Real Estate Major
MKT 403Marketing Research3
MKT 405Consumer Behavior3
MKT 609Strategic Marketing Management3
RE 310Principles of Real Estate3
Select one of the following:
MKT 607Brand Planning and Promotion3
or MKT 608 Selling and Sales Force Management
Major Electives
Select 9 credit hours of upper-division (300 or above) real estate courses 39
Open Electives
Select enough electives to reach 120 credit hours9-12
Total Credit Hours120

Required major courses may also count towards General Education requirements. Students will need to select additional electives to reach 120 credit hours required for graduation with assistance from an advisor.


See the Bachelor of Business Administration page of the catalog for a full explanation of these college requirements.


RE 481/ RE 481N may not be used to satisfy the elective component of this degree.

Majors in marketing or marketing emphasis in real estate must complete MKT 300 with a C+ or better to continue in the major.

Applied Learning

Students in the BBA - marketing emphasis in real estate program are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing the coursework and the applied research project assigned in MKT 609 Strategic Marketing Management.