BBA - Marketing

Program Requirements

A minimum total of 120 credit hours is required for the Bachelor of Business Administration (BBA) in marketing. In addition to meeting the requirements of the WSU General Education Program and the requirements for all BBA programs set by the W. Frank Barton School of Business, candidates for the BBA in marketing must satisfy the following requirements of the curricular major:

Course Title Hours
General Education
Select courses to meet General Education requirements 134-35
College Requirements 2
Bachelor of Business Administration Core Requirements27
Advanced Standing Requirements23-25
Marketing Major
MKT 403Marketing Research3
or MKT 690M Data-Driven Metrics for Modern Marketing
MKT 405Consumer Behavior3
MKT 609Strategic Marketing Management3
Directed Electives
Select a minimum of 9 credit hours from the following9
Innovations in Retailing
Mastering the Service Experience: Blueprinting Service Success
International Marketing
Brand Planning and Promotion
Selling and Sales Force Management
Digital Marketing
Workshop in Marketing
Advanced Topics in Marketing and Technology
Seminar in Selected Topics
Approved Major Electives
Select a maximum of 3 credit hours from the following3
Behavioral Economics and Managerial Decisions
Digital Entrepreneurship
Design Thinking and Innovation
Blockchain Fundamentals
Blockchain Applications
Pitch to Presentation
Open Electives
Select enough electives to reach 120 credit hours12-15
Total Credit Hours120

Required major courses may also count towards General Education requirements. Students will need to select additional electives to reach 120 credit hours required for graduation with assistance from an advisor.


See the Bachelor of Business Administration page of the catalog for a full explanation of these college requirements.

Applied Learning

Students in the BBA - marketing program are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing the coursework and the applied research project assigned in MKT 609 Strategic Marketing Management.