BBA - Marketing
Program Requirements
A minimum total of 120 credit hours is required for the Bachelor of Business Administration (BBA) in marketing. In addition to meeting the requirements of the WSU General Education Program and the requirements for all BBA programs set by the W. Frank Barton School of Business, candidates for the BBA in marketing must satisfy the following requirements of the curricular major:
| Course | Title | Hours |
|---|---|---|
| General Education | ||
| Select courses to meet General Education requirements 1 | 34-35 | |
| College Requirements 2 | ||
| Bachelor of Business Administration Core Requirements | 27 | |
| Advanced Standing Requirements | 23-25 | |
| Marketing Major | ||
| MKT 403 | Marketing Research | 3 |
| or MKT 690M | Data-Driven Metrics for Modern Marketing | |
| MKT 405 | Consumer Behavior | 3 |
| MKT 609 | Strategic Marketing Management | 3 |
| Directed Electives | ||
| Select a minimum of 9 credit hours from the following | 9 | |
| Innovations in Retailing | ||
| Mastering the Service Experience: Blueprinting Service Success | ||
| International Marketing | ||
| Brand Planning and Promotion | ||
| Selling and Sales Force Management | ||
| Digital Marketing | ||
| Workshop in Marketing | ||
| Advanced Topics in Marketing and Technology | ||
| Seminar in Selected Topics | ||
| Approved Major Electives | ||
| Select a maximum of 3 credit hours from the following | 3 | |
| Behavioral Economics and Managerial Decisions | ||
| Digital Entrepreneurship | ||
| Design Thinking and Innovation | ||
| Blockchain Fundamentals | ||
| Blockchain Applications | ||
| Pitch to Presentation | ||
| Open Electives | ||
| Select enough electives to reach 120 credit hours | 12-15 | |
| Total Credit Hours | 120 | |
- 1
Required major courses may also count towards General Education requirements. Students will need to select additional electives to reach 120 credit hours required for graduation with assistance from an advisor.
- 2
See the Bachelor of Business Administration page of the catalog for a full explanation of these college requirements.
Applied Learning
Students in the BBA - marketing program are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing the coursework and the applied research project assigned in MKT 609 Strategic Marketing Management.