BFA in Graphic Design
The Bachelor of Fine Arts (BFA) in graphic design is the professional degree for students intending to enter the field of visual communication and design. The program provides courses in typography, illustration, photography, book design, advertising, package design, computer graphics and design theory.
The study of graphic design develops the ability to solve communication problems within a cultural, aesthetic, technical, ethical and economic context. Designers create visual messages that serve many needs including advertising, packaging, publishing, identity and branding, websites and digital graphics. These solutions require creativity and lateral thinking, as well as the technical, verbal and written skills to solve specific client problems in their communications.
Graphic design has its roots in a variety of disciplines, including sociology, linguistics, technology, and art and design history. The field has traditionally been linked to commerce and the ability of merchants and institutions to communicate with specific audiences. It is also related to philosophical, literary, architectural and artistic movements.
Throughout their course of study, graphic design majors assemble a professional portfolio of work to present to potential employers. Career options include advertising agencies, art studios, corporate art departments and freelance work.