BBA - Marketing Emphasis in Data-Driven Marketing and Intelligence
Program Requirements
This program provides undergraduate marketing students an opportunity to gain specialized experience and skills in marketing analytics and data-driven, evidence-based decision-making. Courses offer students the opportunity to study various quantitative analysis tools and experiences using consumer data to tell a story and provide insights into key business decisions.
A minimum total of 120 credit hours is required for the Bachelor of Business Administration (BBA) in marketing emphasis in data-driven marketing and intelligence. In addition to meeting the requirements of the WSU General Education Program and the requirements for all BBA programs set by the W. Frank Barton School of Business, candidates for the BBA in marketing emphasis in data-driven marketing and intelligence must satisfy the following requirements of the curricular major:
| Course | Title | Hours |
|---|---|---|
| General Education | ||
| Select courses to meet General Education requirements 1 | 34-35 | |
| College Requirements 2 | ||
| Bachelor of Business Administration Core Requirements | 27 | |
| Advanced Standing Requirements | 23-25 | |
| Marketing Emphasis in Data-Driven Marketing and Intelligence Major | ||
| MKT 405 | Consumer Behavior | 3 |
| MKT 403 | Marketing Research | 3 |
| MKT 609 | Strategic Marketing Management | 3 |
| MKT 690K | Marketing Analytics and Intelligence | 3 |
| MKT 690M | Data-Driven Metrics for Modern Marketing | 3 |
| MKT 690N | Customer Journey Analytics | 3 |
| MKT 690O | Database and Visual Storytelling | 3 |
| Open Electives | ||
| Select enough electives to reach 120 credit hours | 12-15 | |
| Total Credit Hours | 120 | |
- 1
Required major courses may also count towards General Education requirements. Students will need to select additional electives to reach 120 credit hours required for graduation with assistance from an advisor.
- 2
See the Bachelor of Business Administration page of the catalog for a full explanation of these college requirements.
Majors in marketing with an emphasis in data-driven marketing and intelligence must complete MKT 300 with a C+ or better to continue in the major and the emphasis. Students must also complete ECON 231 with a B- or better and MATH 144 with a C or better. Students choosing this emphasis are also required to minor in business analytics.
Applied Learning
Students in the BBA - marketing emphasis in data-driven marketing and intelligence are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by completing the coursework and the applied research project assigned in MKT 609 Strategic Marketing Management.