BBA - Entrepreneurship
Program Requirements
A minimum total of 120 credit hours is required for the Bachelor of Business Administration (BBA) in entrepreneurship. In addition to meeting the requirements of the WSU General Education Program and the requirements for all BBA programs set by the W. Frank Barton School of Business, candidates for the BBA in entrepreneurship must satisfy the following requirements of the curricular major:
All majors must contain at least 12 unduplicated credit hours. All minors must contain at least 3 unduplicated credit hours.
| Course | Title | Hours |
|---|---|---|
| General Education | ||
| Select courses to meet General Education requirements 1 | 34-35 | |
| College Requirements 2 | ||
| Bachelor of Business Administration Core Requirements | 27 | |
| Advanced Standing Requirements | 23-25 | |
| Entrepreneurship Major | ||
| ENTR 440 | New Venture Feasibility Analysis | 3 |
| ENTR 453 | Digital Entrepreneurship | 3 |
| ENTR 455 | Entrepreneurial Finance | 3 |
| ENTR 460 | Corporate Entrepreneurship: Initiating and Sustaining Innovation | 3 |
| ENTR 668 | New Venture Development | 3 |
| Major Electives | ||
| Select 6 credit hours from the following | 6 | |
| Ethnic Entrepreneurship | ||
| Marketing Research | ||
| Cooperative Education | ||
| Independent Study/Project | ||
| Selling and Sales Force Management | ||
| International Marketing | ||
| Consumer Behavior | ||
| Open Electives | ||
| Select enough electives to reach 120 credit hours | 12-15 | |
| Total Credit Hours | 120 | |
- 1
Required major courses may also count towards General Education requirements. Students will need to select additional electives to reach 120 credit hours required for graduation with assistance from an advisor.
- 2
See the Bachelor of Business Administration page of the catalog for a full explanation of these college requirements.
Applied Learning
Students in the BBA - entrepreneurship program are required to complete an applied learning or research experience to graduate from the program. The requirement can be met by taking ENTR 668 New Venture Development.
This course is taught in combination with one or more engineering senior design capstone course(s). As part of this course, entrepreneurship students are placed on a team with engineering students and are required to co-create a new product idea and business venture. Each multidisciplinary student team must interview at least 50 potential customers and/or industry experts to test the product idea, create an original business model and plan, and participate in the Shocker New Venture Competition.